S1 Episode 50: How to talk simply about coaching with Julian Mack

Today Claire is talking with coach Julian Mack who emailed info@3dcoaching.com with a question: 'Here's my challenge, I am concerned that I'm falling into corporate babble speak on my website. The hackneyed 'potential' reference came up in your discussion with Jeff Matthews and I winced. Maybe there's a way of making it a podcast entitled - how to avoid falling into the corporate babble trap?' So we said come to The Coaching Inn and let’s talk…

 

In this episode, Claire Pedrick and Julian Mack discuss how new coaches can avoid falling into the trap of using corporate babble and cliches in their coaching practice. They explore the importance of being authentic and straightforward in their messaging, and the challenge of marketing oneself without overpromising. They also discuss the value of simplicity in coaching and the power of being a thinking companion. The conversation highlights the need for new coaches to find their own unique proposition and to focus on building relationships and networks of supporters.

 

Some links

3D's Practicums - for experienced coaches and for people newer to coaching

Contact Julian Mack

If you have a question about an aspect of coaching where you’d like to dig deeper, let’s talk at The Coaching Inn. Email us on info@3dcoaching.com Thinking about this together out loud will enable other coaches to learn and make their own meaning. 

 

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Keywords

coaching, new coaches, corporate babble, cliches, authenticity, marketing, simplicity, thinking companion, proposition, relationships, networks