The Coaching Inn

S5 Episode 38: Everything You Need To Know To Build A High-Value Coaching Business (With Actual Numbers) with Gary Crotaz (Extended Edition)

In this extended episode of The Coaching Inn, Claire Pedrick is joined by Dr. Gary Crotaz to explore the essential strategies for building a high-value coaching business. Gary shares his unique journey into the coaching world, offering practical advice and real numbers on defining personal success beyond financial metrics.

 

They talk about identifying your ideal client and clarity in your coaching brand is paramount for attracting the right individuals. Gary provides a realistic perspective on the current market demand for coaches and outlines actionable steps to achieve a sustainable coaching practice. Listeners will gain valuable insights into effectively monetizing their coaching skills, understanding market rates, and leveraging their unique value proposition.

 

A key theme explored is the power of credibility and the importance of strategic networking to build a strong professional reputation. Gary offers actionable guidance on building social proof, which he highlights as crucial for standing out in a crowded market. The discussion also touches on the benefits of associate relationships for gaining experience and exposure, while also addressing potential challenges like imposter syndrome.

 

Practical tips are shared on building a robust client pipeline, optimizing productivity through virtual assistance, and fostering meaningful coaching conversations that lead to powerful client referrals. Gary stresses the significance of impactful initial sessions and how to describe your coaching in a way that resonates with potential clients. The episode concludes with a candid discussion on the value of specific, named testimonials, the often-ineffective nature of paid marketing for coaches, and the importance of adopting a sliding scale approach to ensure accessibility while maintaining a sustainable business model. This episode is a must-listen for any coach looking to grow their practice and align their passion with profit.

Contact:

• Contact Gary through Linked In 
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Forbes article: https://www.forbes.com/councils/forbescoachescouncil/2023/10/03/how-much-should-you-charge-for-coaching/ 
• Coaches walking group https://www.linkedin.com/groups/12827884/
• Andrew Richards https://www.linkedin.com/in/andrewrichardscoach/
• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Teresa Wilson on the power of shadow work for coaches

 

Keywords:

coaching business, high value coaching, coaching success, ideal customer, coaching brand, market demand, sustainable coaching, monetizing coaching, coaching credibility, networking in coaching, coaching, social proof, associate relationships, client pipeline, virtual assistance, meaningful conversations, coaching performance, coaching strategies, coaching business, coaching insights, coaching, testimonials, marketing, accessibility, sliding scale, business growth, coaching relationships, personal branding, investment, sustainability

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

S5 Episode 37: Open Table - Bravery and Safety in Coaching

Join Claire Pedrick in this week's episode of The Coaching Inn as we explore the intricate balance between courage/ bravery and safety in the coaching world. Our guests, Lucy Holburn, Bryony Rowntree, and Josephine Knowles, share their insights and experiences on how to cultivate environments that foster trust and growth. We delve into the concept of "brave spaces" and discuss the importance of not just declaring safety, but actively creating it. Discover how these seasoned coaches navigate the delicate dance of trust, courage, and vulnerability in their practice.

If you found this episode insightful, please share it with a fellow coach who might benefit from these discussions. We'd love to hear your thoughts and experiences on creating brave spaces in coaching. Reach out to us at info@3dcoaching.com with your feedback or topic suggestions for future episodes.

Contact:

• Contact our guests through Linked In 
  • Lucy Holburn
  • Josephine Knowles
  • Bryony Rowntree

 

• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Everything we need to know about building a high value coaching business

Keywords:

Coaching, Bravery in Coaching, Safety in Coaching, Trust Building, Coaching Spaces, Brave Spaces, Psychological Safety, Coaching Conversations, Trust and Growth, Coaching Techniques, Inclusive Coaching, Coaching Ethics, Coaching Challenges, Coaching Insights, Coaching Practices, Coaching Relationships, Coaching Dynamics, Coaching Environment, Coaching Strategies, Coaching Community

 

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

S5 Episode 36: The Art of Co-Writing a Book with Anna Inama and Andy Fryer

In this episode, Claire Pedrick,  Anna Inama and Andy Fryer talk about writing a book together. They cover  the challenges and joys of co-writing, and the importance of finding a common voice. 

 

We delve into the practical aspects of writing, including setting deadlines, managing feedback, and involving beta readers. 

 

The trio also explore how AI can assist in untangling complex writing, generating reflection questions, and facilitating collaborative writing. They highlight the importance of creating practical and accessible content for a global audience and invite listener interaction and feedback.

 

Key Takeaways:

• Co-writing requires alignment and a common voice.
• Setting clear deadlines is crucial.
• Feedback from beta readers is essential for improvement.
• The writing process can be emotionally challenging.
• It's important to balance writing with ongoing coaching work.
• Revisions are a natural part of the writing process.
• Clear guidance for beta readers enhances their feedback.
• Writing should be accessible to non-native English speakers.
• The writing process can be enhanced through technology and collaboration.

Sound Bites:

• "It's much bigger than I'd realized."
• "We cannot fall out on this book."

Pre-order Anna and Andy’s book  Starting Fast 

 

Contact:

• Contact Anna Inama and Andy Fryer through Linked In 
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Georgina Woudstra is back to talk about The Art of Team Coaching

Keywords:

book writing, coaching, collaboration, insights, practical guide, leadership, team coaching, writing process, feedback, deadlines, endorsements, beta readers, AI in writing, practical writing, global audience, reflection questions, marketing

 

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

 

S5 Episode 35: Learning Coaching Presence through Improv with Andrew Cain

Claire Pedrick and Andrew Cain are in conversation about why improv skills make great coaches. They discuss how stepping into the unknown can lead to discovery, the importance of partnership in coaching, and the value of creating a playful and open environment for breakthroughs. Andrew shares his journey into improv and how it has shaped his approach to coaching, the need to unlearn perfectionism and how to embrace mistakes as part of the learning process.

 

Key Takeaways:

• Improv allows us to step into the unknown and discover new insights.
• Some lessons can only be learned through experience, not books.
• Going into a liminal space can lead to valuable discoveries.
• Coaching is about partnering with people in their journey of not knowing.
• Breakthroughs in coaching often come from playful exploration.
• Treating people as poets and geniuses fosters creativity.
• Everything in improv is disposable, allowing for flexibility.
• Creating space for emergence is crucial in coaching.
• Unlearning perfectionism opens up new possibilities.
• Mistakes should be embraced as part of the learning process.

Sound Bites:

• "Improv helps us step into not knowing."
• "We can't learn everything from a book."
• "There's value in going into the liminal space."
• "Discovery means partnering with them in not knowing."
• "Everything is disposable in improv."
• "Improv is about unlearning rather than adding more."
• "Breakthroughs in coaching are not linear."

 

Contact:

 

• Contact Andrew Cain through playconnect.co.uk
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.
• Check out Showstoppers on YouTube

Promotional Information:

• THECOACHINGINN 10% off Coaching with Presence online if you sign up before  15 July 2025
• The online programme will be Tuesdays 09.15-11.30 (UK)  11th | 18th | 25th November 2025
• The next onsite programme is November 2025 in Warwick, UK

 

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Writing a coaching or leadership book… 

Keywords:

improv, coaching, presence, discovery, creativity, partnership, learning, transformation, experimentation, vulnerability

 

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

S5 Episode 34: Navigating Burnout - Insights from Rachel Philpott

Claire Pedrick is talking to Rachel Philpott, author of The Burnout Bible about the complexities of burnout, Rachel's personal experience transitioning from corporate life to becoming a nutritionist, and the critical role of understanding the body's response to stress. Rachel provides valuable strategies for overcoming burnout through nutrition, hydration, and effective relaxation methods. The discussion highlights the importance of self-care, especially for coaches, and offers practical guidance for those grappling with burnout.

Key Takeaways:

• Burnout is a highly individual experience.
• A foundational understanding of the physiological impact of stress is key.
• Engaging in active relaxation can significantly aid in stress management.
• Maintaining proper hydration is vital for mental health.
• Implementing small, consistent lifestyle adjustments can lead to significant improvements in overall wellbeing.
• For coaches to effectively support others, prioritising their own wellbeing is essential.
• Laughter can be a powerful tool for stress relief.
• Recognizing the different stages of burnout is crucial for effective recovery.
• Nutrition plays a vital role in managing stress and facilitating recovery.
• In today's demanding world, self-care should be a non-negotiable priority.

Sound Bites:

• "You can't fail but to feel good."
• "You need to rest."
• "Five minutes to prevent burnout."
• "Hydration can reduce anxiety."
• "We're only human."
• "Help yourself before helping others."

Contact:

• Contact Rachel through Linked In or re-nutrition.co.uk
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Some book writing episodes

Keywords: burnout, nutrition, stress management, mental wellbeing, coaching, recovery, emotional overwhelm, functional medicine, self-care, hydration

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

 

S5 Episode 33: Exploring Privilege in Coaching with Aiko Bethea

Claire Pedrick engages in conversation with Aiko Bethea about the topic of privilege in the coaching profession. Aiko shares her own journey and insights on the importance of diversity, inclusion, and recognizing power dynamics within coaching relationships.

 

Key Topics:

• Aiko's coaching firm centres on representation and accessibility.
• The significance of creating safe and inclusive spaces for deeper trust and connection in coaching.
• The role of vulnerability in effective coaching.
• How diversity in coaching enhances emotional intelligence for clients.
• The necessity of affordability to ensure accessibility in coaching.
• Understanding and navigating power dynamics in coaching and broader systems.
• The vital importance of self-awareness and accountability for coaches.
• How different perspectives can challenge assumptions and promote growth.

Key Takeaways:

• Representation in coaching truly matters.
• Inclusive spaces foster deeper trust and connection.
• Vulnerability is fundamental to effective coaching relationships.
• Diversity in coaching enriches clients' emotional intelligence.
• Affordability is key to coaching accessibility.
• Recognizing privilege is essential for both personal and professional development.

Sound Bites:

• "The coaching relationship is extremely vulnerable."
• "It's great to be with someone who looks like you."
• "Not everybody can afford that."
• "The level of safety is completely different."
• "Power is like an egg."
• "We all have very different inner landscapes."
• "What if what they saying is true?"

Contact:

• Contact Aiko through Linked In 
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Rachel Philpotts on Burnout

Keywords:

coaching, privilege, diversity, inclusion, vulnerability, power dynamics, accessibility, self-awareness, emotional intelligence, community

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

 

S5 Episode 32: Navigating the Challenges of Selfish Leadership with Josefine Campbell

In this episode of The Coaching Inn, Claire Pedrick speaks with Josefine Campbell, author of '12 Tools for Managing a Selfish Leader.' Josefine shares how motherhood deepened her emotional intelligence and influenced her coaching approach. They talk about the complexities of dealing with selfish leaders, and the importance of stress management, establishing clear boundaries, and providing practical strategies for building resilience. 

 

Josefine is at Leadership Live 2025 in London on June 24th 2025. If you’re around. https://iol.rsvp.gther.com 

 

Key Takeaways:

• Managing personal stress is the initial and most vital step when dealing with a selfish leader.
• Establishing and maintaining healthy boundaries is essential for navigating relationships with difficult individuals.
• Effective management of one's own energy is crucial for maintaining resilience in challenging work environments.
• The focus of coaching should be on empowering people to change themselves, rather than attempting to change others.
• Adopting a flexible and compassionate approach is key in successful coaching relationships.
• Practical tools for managing selfish leaders include techniques for stress reduction and boundary setting.
• Preventing burnout within teams involves actively engaging them in energy management practices.
• Josefine believes in the fundamental good in everyone, even those who exhibit selfish behaviors.

Sound Bites:

• "I became a coach when I became a mother."
• "I’m driven by impact."
• "The first thing we had to deal with was stress."
• "It's about dealing with him, not figuring him out."
• "It's all tactics, basically."
• "We need to be flexible and try and see the light."
• "There’s a little child somewhere there as well."

Contact:

• Contact Josefine and access free resources through her website https://josefinecampbell.com/ or Linked In 
• Find her books here
  • 12 Tools for Managing a Selfish Leader
  • Power Barometer
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Privilege with Aiko Bethea

Keywords:

coaching, selfish leader, emotional intelligence, stress management, personal boundaries, resilience, burnout prevention, leadership tools, coaching strategies, personal energy, narcissistic leader

 

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

S5 Episode 31: Open Table - Moving into Coaching from Caring Professions

In this episode of The Coaching Inn, host Claire Pedrick is joined by Helen O'Grady, Ceri Newton-Sargunar, Sarah Crittenden, Debra Broadhurst and Talli Taylor. These experienced coaches have transitioned into coaching from various caring professions. The conversation delves into how their past experiences profoundly influence their current coaching practices. Key themes explored include the nuances of emotional regulation, the valuable integration of diverse professional backgrounds into the coaching domain, the critical role of language in fostering effective coaching relationships, and the increasing recognition and impact of neurodiversity in coaching. Everyone reflects on their individual journeys, the specific challenges encountered during their career transitions, and the insights gained along the way. What is important is a coach's presence, the facilitation of client agency, and the ability to navigate uncomfortable yet crucial conversations within the coaching process. 

 

Key Takeaways:

• Being present and creating space are fundamental aspects of effective coaching.
• Prior professional experiences offer a wealth of transferable skills that significantly enrich coaching abilities.
• The conscious use of language and clear communication are vital for successful coaching outcomes.
• Individuals moving from healthcare to coaching may need to intentionally shed certain ingrained habits.
• Developing strong emotional regulation skills is crucial for both the coach's and the client's well-being.
• Cultural backgrounds and perspectives shape both the delivery and reception of coaching.
• A coach's capacity to embrace discomfort can lead to deeper and more meaningful client breakthroughs.
• The nature of responsibility in coaching differs significantly from that in other helping professions.
• Continuous personal development and reflection are integral to a thriving coaching career.

Sound Bites:

• "I found my place in coaching."
• "It's about how we leave agency with people."
• "Getting comfortable with being uncomfortable."
• "I'm a curious explorer, not a helper."
• "What can I tolerate now?"
• "There's a lot less doing and more being."
• "Finding focus brings on focus."
• "I can put my shoulders down."

Contact:

• Contact  through Linked In
• Helen O'Grady
• Ceri Newton-Sargunar
• Sarah Crittenden
• Debra Broadhurst and 
• Talli Taylor
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Josefine Campbell talks about working with selfish leaders

Keywords:

coaching, personal growth, neurodiversity, emotional regulation, healthcare, communication, trauma-informed, cultural influences, responsibility, agency

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

S5 Episode 30: The Coaching Tools Compendium with Sandra Whiles

Claire Pedrick talks with coach Sandra Whiles about her new book, The Coaching Tools Compendium which is published today. They discuss Sandra's journey into coaching, the inspiration behind her book, the writing and publishing process, and the importance of design and quality in creating a coaching resource. Sandra shares her hopes for the book's reception and encourages coaches to engage with the tools and insights it offers.

 

Takeaways:

• Sandra's journey from public sector chief executive to coach.
• Writing a book can be a journey of self-discovery.
• Coaching tools should be practical and accessible.
• The book includes contributions from other coaches.
• Design and quality are crucial in publishing a book.
• The book aims to be a resource for coaches at all levels.
• Engaging with the book can lead to personal growth.
• Sandra hopes readers will find joy in using the tools.
• The book represents a legacy for Sandra's coaching career.

Sound Bites:

• "I think I've always wanted to make a difference."
• "This is a book about journeys."
• "I want to know what pages I want to go back to."
• "I hope people will pick it up and start from there."
• "This isn't a rule book. This is a resource for you."
• "I hope they like playing with it."

Contact:

• Contact Sandra through Linked In and order the book from https://www.sandrawhilescoaching.com/
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

• Open Table - Who we were and who we are becoming

 

Keywords:

coaching, book launch, coaching tools, Sandra Whiles, coaching journey, personal development, coaching philosophy, book writing, coaching community, coaching resources

 

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

S5 Episode 29: Rethink Resilience with Beth Benatti Kennedy

Claire Pedrick speaks with Beth Benatti-Kennedy about resilience, exploring its importance in personal and professional contexts. Beth shares her journey, the significance of connection, and practical strategies for building resilience. We talk about the need for self-awareness, courage, and the value of having a supportive tribe. 

Key Takeaways:

• Resilience is not just about grit; it's about having a toolbox.
• Connection with others is vital for resilience.
• Courage involves acknowledging challenges and seeking help.
• Self-awareness is crucial for personal growth and resilience.
• Building a supportive tribe enhances our ability to cope with stress.
• Investing time in relationships can recharge our energy.
• Asking for help is a sign of strength, not weakness.
• Resilience can be cultivated through small, intentional actions.
• Fulfillment comes from meaningful connections, not material success.
• Innovative approaches to resilience can include hobbies and personal interests.

Sound Bites:

• "Your life can change in one day."
• "What does fulfillment mean?"
• "We need to invest in our tribe."
• "We need to connect."
• "Courage is about centering ourselves."
• "Be human and have a life."

Resources:

• https://www.bethkennedy.com/benchmark-your-resilience/
• Book: ReThink Resilience: 99 Ways to ReCharge Your Career and Life
• Coaches Walking Group on Linked In 
• I Found My Tribe by Ruth Fitzmaurice 

 

Contact:

• Contact Beth through www.bethkennedy.com 
• Contact Claire by emailing info@3dcoaching.com  or check out our Substack where you can talk with other listeners.

Further Information:

• Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
• Find out more about 3D Coaching and get new ideas and offers in our weekly email.

 

Keywords

resilience, coaching, self-awareness, connection, courage, personal growth, mental health, support, community, well-being

 

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.